Overview
The objective: create a space where players can explore, progress, and interact within a persistent world, far beyond a traditional marketing activation.
The challenge
Adapting The Legendaries to a platform like Roblox required:
Translating a rich narrative universe into engaging gameplay
Synchronizing production with a theatrical release
Building a mobile-first, accessible experience
Establishing a community before launch
Converting a passive audience into active players
Results
Approach
Community
20K+ Discord members before launch
Progressive teasing and exclusive content
Direct engagement with players
Creator activation
~30 creators activated on TikTok and YouTube
100+ videos published
3M views generated before and during launch
Real-world testing
A playable beta was showcased during the premiere at UGC Ciné Cité Bercy:
Real-world user testing
Immediate player feedback
Iterations before release
Social launch moment
A launch event featuring multiple influencers transformed the release into a shared community moment, significantly boosting in-game activity from day one.
Key learnings
Build the community before the product
Establishing a community early turns launch into an immediate adoption moment. In this project, 20K+ members were already engaged before the game went live.
Turn a launch into a social moment
On Roblox, adoption is driven by shared experiences. The influencer-led launch created a strong, visible first wave of engagement.
Extend the IP, don't replicate it
Adapting The Legendaries wasn't about retelling the story, it was about making it playable, explorable, and evolving.
Combine physical and digital touchpoints
The beta test at UGC Ciné Cité Bercy bridged real-world and digital experiences while improving the product ahead of launch.
Design for ongoing engagement
Guild systems, in-game economy, and live events (like the 10K-player guild battle) create long-term engagement loops essential for live-service games.
Looking ahead
The game is built as a live service experience:
Regular content updates
Continuous gameplay improvements
Recurring community events
The goal: establish the game as a long-term anchor for The Legendaries universe, evolving alongside its community over time.
